Details on Loop's newest advertising partnership with Adnimation

Adnimation Ltd., a leading Google Certified Publishing Partner (GCPP) for CTV dedicated to helping digital publishers grow their businesses, and Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV), a leading multichannel streaming CTV platform for businesses, announced today a new partnership. The partnership has already yielded incremental revenue for both companies since it began.

Loop Media is a leading multichannel streaming CTV platform that provides curated music videos, sports highlights, news, premium entertainment channels and digital signage for businesses, utilizing 150+ CTV out-of-home (OOH) channels to reach millions of viewers. Seeking to boost its ad revenue, Loop Media partnered with Adnimation, whose CTV Fusion tool uses a combination of advanced technology, hands-on expertise, and unique access to Google’s CTV video advertising demand to increase ad revenue for publishers.

This partnership allows Loop Media to enjoy Google’s premium demand while still looking to maintain its existing demand to maximize competition and increase fill rates and CPMs across the Loop® CTV network.

Adnimation offers a growing suite of monetization tools across CTV apps, websites and mobile apps. Their unique monetization technology and hands-on expertise make it easy for publishers to increase their ad revenue. The CTV Fusion tool for Loop’s CTV inventory uses Google’s PAL (Programmatic Access Library) SDK (Software Development Kit) that enables CTV apps to access and share audience targeting signals with Google Ad Manager. These signals encompass valuable data points that seek to empower advertisers to reach highly relevant audiences, boosting campaign performance and maximizing ROI.

“Our partnership with Adnimation has been a bonafide success,” said Brian Bloodgood, Head of Sales, Loop Media. “We were looking for a partner to help us diversify our CTV demand sources and Adnimation has unlocked one of the largest marketplaces for Loop. As we continue to test new products and ideas with Adnimation, we are excited to see how we develop as partners in the future.”

“We are very proud to partner with Loop Media and help them grow their already impressive business,” said Maor Davidovich, CEO of Adnimation. “The remarkable results we've witnessed thus far are just the beginning, paving the way for a great future marked by expectations of even more mutual growth and success. This collaboration serves as a testament to the immense value of Loop Media and the proven capabilities of Adnimation's CTV tool, which has consistently demonstrated its effectiveness in elevating ad revenue for CTV publishers.”

Adnimation, a Google Certified Publishing Partner (GCPP), was founded in 2013 by a team of professionals who value the freedom of access to information, technology, and data. The company’s proprietary SaaS platform manages the programmatic ad sales process for publishers, intelligently selling their advertising space and maximizing their ad revenue.

For more information about how you can best monetize and increase ad revenue of your websites, CTV apps, and mobile apps, please visit 

Loop Media, Inc. (“Loop®”) (NYSE American: LPTV) is a leading connected television (CTV) / streaming / digital out-of-home TV and digital signage platform optimized for businesses, providing music videos, news, sports, and entertainment channels through its Loop® TV service. Loop Media is the leading company in the U.S. licensed to stream music videos to businesses through its proprietary Loop® Player.

Loop® TV’s digital video content is streamed to millions of viewers in CTV / streaming / digital out of home locations including bars/restaurants, office buildings, retail businesses, college campuses, airports, among many other venues in the United States, Canada, Australia, and New Zealand.

To learn more about Loop Media products and applications, please visit us online at 

https://www.linkedin.com/company/loopforbusiness/

This news release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, but not limited to, Loop Media's cost cutting measures, exploration of strategic alternatives and financing opportunities, expected performance, ability to compete in the highly competitive markets in which it operates, statements regarding Loop Media's ability to develop talent and attract future talent, the success of strategic actions Loop Media is taking, and the impact of strategic transactions. Forward-looking statements give our current expectations, opinions, beliefs or forecasts of future events and performance. A statement identified by the use of forward-looking words including "will," "may," "expects," "projects," "anticipates," "plans," "believes," "estimate," "should," and certain of the other foregoing statements may be deemed forward-looking statements. Although Loop Media believes that the expectations reflected in such forward-looking statements are reasonable, these statements involve risks and uncertainties that may cause actual future activities and results to be materially different from those suggested or described in this news release. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. Loop Media takes no obligation to update or correct its own forward-looking statements, except as required by law, or those prepared by third parties that are not paid for by Loop Media. Loop Media's Securities and Exchange Commission filings are available at 

Loop Media Announces Strategic Partnership with Adnimation to Increase CTV Ad Revenue

No upfront costs involved to customize and standardize messaging across all in-venue screens for both customers and employees

BURBANK, Calif. -- Loop Media, Inc. ("Loop Media") (NYSE American: LPTV), a leading multichannel streaming CTV platform that provides curated music videos, sports highlights, news, premium entertainment channels and digital signage for businesses, announced today that it has developed a new enterprise program to create customized business channels for enterprise businesses to develop and create their own branded entertainment channel to run in their venues via the Loop® TV network.

This highly innovative rethinking of the branded entertainment television channel continues to position Loop Media as a thought-leading disruptor in the in-venue streaming sector. Many enterprises have made large investments to create, develop, produce, and distribute their own branded entertainment channel to their various venues, outlets, warehouses and offices. Some advertising and streaming platforms charge businesses up to hundreds of thousands of dollars to create a customized business channel. Loop Media now does this for free and makes it easy and seamless for enterprise businesses to have their own branded channel on their venue screens distributed via the Loop® TV network and the highly secure Loop® Player.

“Enterprise businesses are consistently looking for ways to control costs as they seek to grow revenue and attract new customers. Their in-venue screens are a powerful way to do that, by providing their own branded content to entertain customers and increase dwell time, while showcasing and enhancing their brand, services and products. Loop Media can help drive this process at no cost to the business,” said Jon Niermann, CEO of Loop Media. “We developed the 'Customized Business Channel powered by Loop® TV,' in which we curate content for an enterprise client to create a channel that is business and brand specific. We’re very excited to roll this service out and better-serve both our current and future enterprise customers,” he added.

“Loop® understands how important it is for enterprise businesses to find ways to elevate their brand and differentiate themselves from the competition. In order to stay relevant in a digital-first marketplace, Loop®TV is offering enterprise clients the ability to optimize their budget and technical resources to realize their own branded entertainment channel that gives them the ability to elevate brand awareness across their venue screens,” said Torrae Lawrence-Mitchell, Vice President of Enterprise for Loop Media. “The 'Customized Business Channel' is just another example of how Loop® TV continues to reinforce its commitment to delivering innovative solutions to meet the demands of our enterprise clients,” Lawrence-Mitchell added.

Bob Gruters, Chief Revenue Officer for Loop Media, shared, “More advertisers today want brand-safe media, especially when buying digital video. Our premium brand-safe CTV platform reaches consumers where they are now, efficiently extending advertiser audience reach. We feel our small and medium sized business and large enterprise offering is exactly what many media buyers are searching for. At Loop Media, we continue to look for ways to democratize the TV channel distribution business and media buying for all brand sizes.”

Loop Media, Inc. ("Loop®") (NYSE American: LPTV) is a leading connected television (CTV) / streaming / digital out-of-home TV and digital signage platform optimized for businesses, providing music videos, news, sports, and entertainment channels through its Loop® TV service. Loop Media is the leading company in the U.S. licensed to stream music videos to businesses through its proprietary Loop® Player.

Loop® TV is fueled by one of the largest and most important premium short-form entertainment libraries that includes music videos, movie trailers, branded content, and live performances. Loop Media’s non-music channels cover a wide variety of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos, and more. Loop Media’s streaming services generate revenue from programmatic and direct advertising, and subscriptions.

This news release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, but not limited to, Loop Media's expected performance, ability to compete in the highly competitive markets in which it operates, statements regarding Loop Media's ability to develop talent and attract future talent, the success of strategic actions Loop Media is taking, and the impact of strategic transactions. Forward-looking statements give our current expectations, opinion, belief or forecasts of future events and performance. A statement identified by the use of forward-looking words including "will," "may," "expects," "projects," "anticipates," "plans," "believes," "estimate," "should," and certain of the other foregoing statements may be deemed forward-looking statements. Although Loop Media believes that the expectations reflected in such forward-looking statements are reasonable, these statements involve risks and uncertainties that may cause actual future activities and results to be materially different from those suggested or described in this news release. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. Loop Media takes no obligation to update or correct its own forward-looking statements, except as required by law, or those prepared by third parties that are not paid for by Loop Media. Loop Media's Securities and Exchange Commission filings are available at 

No upfront costs involved to customize and standardize messaging across all in-venue screens for both customers and employees.

Loop Media Introduces the “Customized Business Channel” for Companies to Easily Create Their Own Branded Entertainment Channel in Venue

The conference call is scheduled for December, 12th at 5pm ET.

)--Loop Media, Inc. ("Loop Media") (NYSE American: LPTV), a leading multichannel streaming platform that provides curated music video, sports, news, entertainment channels and digital signage for businesses, will host a conference call on Tuesday, December 12, 2023, at 5:00 p.m. Eastern time to discuss its financial and operating results for its full year 2023 and fiscal fourth quarter ended September 30, 2023.

Loop Media's management will host the conference call, followed by a question and answer period. Below are the details for those participants who would like to dial in and ask questions.

Date: December 12, 2023
Time: 5:00 p.m. Eastern Time
Participant registration link: 


Participant International Dial-In Number: 

The conference call will also be available for replay on the investor relations section of Loop Media's website at 

 ("Loop Media") (NYSE American: LPTV) is a leading digital out-of-home ("DOOH") TV and digital signage platform optimized for businesses, providing free music video, news, sports and entertainment channels through its Loop TV service. Loop Media is a leading company in the U.S. licensed to stream music videos to businesses through its proprietary Loop Player.

Loop Media's digital video content reaches millions of viewers in DOOH locations including bars/restaurants, office buildings, retail businesses, college campuses, and airports in the United States.

Loop is fueled by one of the largest and most important short-form entertainment libraries, including music videos, movie trailers and live performances. Loop Media's non-music channels cover a multitude of genres and moods and include sports highlights, news, lifestyle and travel videos, viral videos and more. Loop Media's streaming services generate revenue from advertising, sponsorships and subscriptions.

Loop Media Schedules Full Year 2023 and Fiscal Fourth Quarter Conference Call for December 12, 2023 at 5:00 p.m. ET

150+ fully licensed channels

Schedule professionally curated music video channels designed for your business.

An unlimited world of streaming entertainment awaits your business. Loop is a best-in-class music video, business TV and digital signage service, fully licensed to run in your public business. Entertain your customers with our original music video, sports, lifestyle, news or kids channels.

An unlimited world of streaming entertainment awaits your business.

 Loop is a best-in-class music video, business TV and digital signage service, fully licensed to broadcast in your public business. Entertain your customers with our original music video, drone, lifestyle, trivia or kids channels.

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Streaming TV & Digital Signage for Businesses | Loop TV

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Reach your customers by advertising on thousands of screens in your area at an affordable price.

"I decided to install Loop because I enjoyed the immersive and broad programming at locations."

“We will be using Loop for all future locations – it is an integral part of our guest experience.”

"It’s a great partnership with Loop, as they take music as seriously as we do."

"I decided to install Loop because I enjoyed the immersive and broad programming at locations."

“We will be using Loop for all future locations – it is an integral part of our guest experience.”

"It’s a great partnership with Loop, as they take music as seriously as we do."

"I decided to install Loop because I enjoyed the immersive and broad programming at locations."

Advertise on Loop

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71K

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150+ fully licensed channels

Loop Media Announces Strategic Partnership with Adnimation to Increase CTV Ad Revenue

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Loop Media Introduces the “Customized Business Channel” for Companies to Easily Create Their Own Branded Entertainment Channel in Venue

February 13, 2024

Loop Media Schedules Full Year 2023 and Fiscal Fourth Quarter Conference Call for December 12, 2023 at 5:00 p.m. ET

December 6, 2023